Reflective Blog Business Model Canvas
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What I´ve learned today while doing the
business model canvas exercise is that doing business is a very individual and
personal matter. Every entrepreneur has to take a closer look to his or her
personality to find out the right way for making money. There is always a way
to turn your hobby into your business and make money while doing things you
love and where you have an emotional connection to. But there is no recipe for
a successful business.
I often crab but the „wheel-exercise”
showed me something else. I am fulfilled in many areas in my life. So up to
this point, it is time to be more satisfied and grateful about health, love,
family and secure living standard even if the money is missing as a student. But
this will hopefully change within the next years.
While doing business model canvas I have
learned that I got an artistic personality tendency. Before doing business
model canvas I already knew that I am very communicative person, who loves to
be surrounded by friends and family. Moreover business model canvas helped me
to focus on things and key resources that I have and which I can also use for
doing business. Especially self-reflection is one aspect I have missed before
in my entire student- life, because it is always about creating generalized
concepts. Now, business model canvas gave me the opportunity to think about
myself and get active. In University we only learn and think about themes we
have to, but business model canvas shows me that the key for success is
positioned in my hand and I have to stand up and fight for my goals and the
targets I set to myself.
The German entrepreneur of 2003, named
Torsten Töller, is that person who inspires me and in some aspects I am similar
to him. In 1990 he founded at age 24 his first professional
market called ”Fressnapf” for pet food
and supplies in Germany. Inspired by the American and Canadian pet market “Petsmart”, he developed his own ideas
for Germany. He
met a niche of the market with it. Today
Fressnapf is the third-largest pet supply market in the world and is organized
as a franchise-concept. In the first years of doing his business he failed. No
one supported him and his idea of entering the German market with selling
pet-products.[1] He
never gave up and sold everything he had for realizing his idea and in the end
he reached his goal and now Fressnapf runs more than 1200 stores in the EU.[2]
He is still down to earth and accomplish to motivate his employees. He allows
to bring your pet with in the office and he tries to make your working place a
place where you feel comfortable. I love that way of working and motivating
people.
The story of Torsten Töller shows, what in
addition to talent counts, in an industry to have success is: a tough will and
an emotional connection. „Make happy, what makes you happy“ is the statement of
his business. And I totally agree with that.
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